Modern marketing trends and techniques are changing swiftly and offering business enterprises a better and improved environment for serving their customers and offer them quality services. Today call centers are getting more jobs and projects from all industries and have become the first choice to enhance marketing fortunes. These centers are replacing the traditional marketing methods that are costly and bring limited growth. Call centers fetch growth and success immediately and explore new markets.
Telemarketing has grown very rapidly over the past two decades. There are more than 8,850 reputed and popular telemarketing companies existing in the US, providing employment to approximately 511,000 people.
As telemarketing grows, new emerging trends can shape and influence the future of telemarketing. Today, telemarketing is one of the fastest-growing segments of the economy in the US as well as the world.
Ken Knecht, an expert of telemarketing, puts the emphasis of global multilingual telemarketing and expresses, “We will see global telemarketing expand a hundredfold in the future.” He adds, “As international telephone rates come down, it will be possible to take calls from anywhere in the world and place them, too.”
Telemarketing focuses on sales and services and it is considered as a perfect tool to write a growth story for an economy. Henry Greene, an expert of telemarketing, says, “The more people this industry trains, the greater the potential for the service industry. ” He adds, “Telemarketing is all about customer contact, dealing with the public. It gets us away from the old manufacturing mentality.”
Today, telemarketing has become a profession and is being seen as a future for millions of marketing companies and marketing aspirants who want to make a career in marketing. A call center is an outsourcing service provider that functions as a hub where calls are made to customers and received as well from them in order to fulfill a number of commercial motives, such as product promotion, branding, and solving customer problems asap.
Through inbound and outbound telemarketing services, call centers try to solve customer queries, to offer them adequate information, to sell products and services, to collect valuable data from them, and to offer them a flawless customer service that matches their exact individual and business needs equally. There are many call centers that offer voice and non-voice telemarketing services to give clients an edge in the market. Interestingly, a well-designed and customized telemarketing call center helps clients in cherishing their business opportunities among the competitors.